Generate a summary for senior marketing and advertising leaders of those conclusions to the persuasive character of VR and AR online video commercials.
6 exploration prepositions had been discovered to facilitate the investigation of buyer Mindset persuasion according to the literature. On top of that, variables for example ad top quality, demographic dissimilarities, plus the technological context of VR and AR commercials can facilitate central route persuasion, whilst supply believability, social existence, and message written content in VR and AR ads had been identified to be the persuasion factors under the peripheral route.
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Total, the review delivers a method to examine buyer attitudes as a result of VR and AR advertisements using the ELM concept.
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